Book a reality check.

★★★★★

Google 5.0 · 18 reviews

Law firm Marketing Agency

The competitive edge for law firms determined to win the intake war.

We help small, competitive law firms to take clients from bigger brands, cut cost-per-signed case, and build reliable streams of new high value files that they own and control.

★★★★★

Google 5.0 · 18 reviews

“Mateja transformed my law firm website from one that was dying into a fully thriving site.”

Chuck Panzarella · Consumer Action Law Group

“We went from about 20 leads a month to over 90, without increasing the ad budget.”

Sophie Bloy · Evolution Lawyers

“It's hard to find someone who is honest in this area and he truly was. I would recommend for your business.”

Stefan Resnick · Zeus Estate Planning

“Dominate Marketing have helped our business dramatically and have gone above and beyond with their service.”

Charbel Moujalli · CGM & Partners

“Mateja transformed my law firm website from one that was dying into a fully thriving site.”

Chuck Panzarella · Consumer Action Law Group

“We went from about 20 leads a month to over 90, without increasing the ad budget.”

Sophie Bloy · Evolution Lawyers

“It's hard to find someone who is honest in this area and he truly was. I would recommend for your business.”

Stefan Resnick · Zeus Estate Planning

“Dominate Marketing have helped our business dramatically and have gone above and beyond with their service.”

Charbel Moujalli · CGM & Partners

Who This Is For

For smaller firms who have no intention of letting their size hold them back.

If you’re a small law firm trying to compete in the brutal legal market against legacy firms with their monstrous marketing budgets, you may have just stumbled upon the only real competitive edge that exists right now.

In case you haven’t noticed, there is a huge chasm in the legal marketing space.

One one side you’ve got brand-name agencies with fancy offices, coffee machines and teams of account managers that charge high 5 to 6 figures per month.

Many of these guys do get good results, but they cost an arm and a leg and it’s still no guarantee.

On the other hand, you’ve got low cost vendors who have no idea what it takes to compete in the legal market.

No strategy, no real legal experience, just 10 ChatGPT blogs per month for whatever keywords popped up when they typed “lawyer”.

So what do small law firms do?

They save every extra penny to cover the $20k/month retainer, hoping that the phone calls will come before they run out of budget.

And when they do run out, they switch back to the $1500/month freelancer to make themselves feel like they are still doing something even though that’s probably causing more harm than good.

So what’s the solution to all this?

There wasn’t one.

That’s why we built Dominate Marketing.

We are the solution in the middle for smaller law firms who want to grow and still be able to keep the lights on.

Our specialization is working with 1-10 attorney firms who have money to spend on marketing but may not be in a position to risk mid 5 figures per month.

We have worked with about a dozen firms in this exact position and we get exactly where you are.

You can’t afford to gamble.

You can’t afford to “test PPC”, “post shorts” or “wait 12 months for SEO” and see what happens.

You need something that’s going to work now to give you some breathing room so that you can keep your intake team busy, hire more attorneys and sleep well at night.

That is what we at Dominate Marketing do.

We don’t go shooting in the dark.

We do the work that a fractional CMO would  and analyze your current situation, what you have to work with, and how much you have to spend, to decide what needs to be done in what order and why, to give you the highest chance of success.

This is done personally by our founder who has over a decade of experience in online marketing, having implemented and advised on hundreds of campaigns over that period.

We know what works and what doesn’t without having to test on your dime.

Then we implement on this plan to the absolute highest standard, ensuring every detail is done right to give you every competitive advantage you can possibly have.

You may not be able to outspend them, but you can out-work them.

You just need the right team to do it.

You have 3 options from here.

Waste $1500/month on an “SEO specialist” who will probably get your site penalized with their 500 backlinks & AI spam content package.

Spend multi 5 figures per month on a brand-name agency and still have a 50/50 chance of seeing results.

Or Book a Reality Check call with us today and get a clear plan on how to get your firm off the ground in the next 90 days without having to choose between more cases and putting food on the table.

The button is below. The choice is yours.

Our Methodology

Fractional CMO strategy + marketing agency implementation in one package.

These two services are usually sold separately, by different people. And that’s the problem.

On one side you have agencies. They execute one channel and send you a report. They do the work, but they don’t strategize, and they can’t see past their own service. And worst of all, no one’s accountable for whether any of it turns into signed cases.

On the other side you have the fractional CMO crowd. They sit on your leadership team, strategize, and direct the vendors who do the actual work. They cost anywhere from $6000 to $12,000 per month, before you’ve paid anyone to implement the plan and covered adspend. That model is built for firms doing eight figures with a marketing department to lead.

If you run one or two offices, you don’t have a leadership team for them to join or a stable of vendors for them to oversee.

What you need is the person in the middle who fits a firm your size. Senior enough to set the strategy. Hands-on enough to run it. One person who plans the attack and leads the charge.

That’s Dominate Marketing.

Pure Method. No Madness

We aim before we fire. And we when we fire, we hit.

01

Reality check

We do a deep dive into every aspect of your firm's marketing, including your website, Google Business Profile, any paid ads you are running, what your unique selling proposition is, your competitors, and where demand actually sits before we spend a dollar.

02

Case-driven strategy

Based on our findings in the Reality Check, we put together a strategy to get you more of the types of cases you want as quickly and cost-effectively as possible. This may be through SEO, AI search, PPC or other paid ad channels, depending on your market and budget. You approve the plan before we start implementing.

03

Relentless Execution

You don't compete against the Goliaths by messing about. Once the plan is approved, we begin ruthlessly executing on it, ensuring every single detail is accounted for to give you the maximum competitive advantage. The details compound over time, and suddenly, other firms will be wondering how they will compete against you.

Practice

Our areas of dominance.

Terms

We don't have to play games because we get results.

No lock-in.

No six or twelve month contracts. We either produce, or you stop paying.

No chasing.

You'll never have to ask what's happening. Work is owned and reported on without being asked. If anything, we will be the ones harassing you.

You own the assets.

All accounts, site, data. 100% ownership. We don't hold your firm ransom.

Case Studies

Speaking of results...

80% increase in 4 months.

Dallas criminal defense. SEO.

Read Case Study

Page 1 in 30 days.

Colorado personal injury. SEO.

Read Case Study

400% increase & recovery.

California auto law. After a Google penalty.

Read Case Study

200+ leads per month. 30-40 new matters.

Australian prenups. PPC + SEO domination.

Read Case Study

80+ leads per month.

NZ general law. SEO.

Read Case Study

600% increase in leads.

NZ general law. SEO.

Read Case Study

15-24 new matters per month.

Contract law. PPC.

Read Case Study

50+ Leads.

Insolvency law. PPC.

Read Case Study

800% increase.

AU General Law. SEO.

Read Case Study

Reviews

What managing partners actually said.

“I am a criminal defense lawyer. Mateja has been great and has really helped me improve my website and marketing strategy. Thank you Mateja!”

Michael Lowe

“Great marketing agency. Strongly recommended 👌”

Christian Siegwald

“Mateja and Dominate Marketing transformed my law firm website from one that was dying into a fully thriving site with SEO results that revived my firm. Other SEO companies presented boilerplate plans and pitch decks that lacked a clear plan for differentiation and trackable results. Mateja articulated a clear and effective game plan with simple measurable metrics that we tracked. He delivered on his promise to save our website from pending death! I highly recommend Mateja for his integrity and his expertise in SEO and marketing!! You can also email me to verify our results! Chuck Panzarella - Founder - Consumer Action Law Group”

Chuck Panzarella

“Mateja was very honest and communicated timely and promptly. It's hard to find someone who is honest in this area and he truly was. I would recommend for your business.”

Stefan Resnick

“Mateja is an expert at what he does. The team at Dominate Marketing have helped our business dramatically and have gone above and beyond with their service. Would highly recommend!”

Charbel Moujalli

“Working with Mateja and Dominate Marketing has been a great experience. He has gone above and beyond by redesigning my website, improving the content, and helping me rank higher than my competitors. He has also given me helpful advice on how to maintain and improve the site going forward. Mateja is different from most agencies because he actually cares about his clients. Many other companies seem to focus only on making money, but Mateja takes the time to make sure I’m taken care of. The content he creates is excellent, and his strategies have helped me get results I didn’t expect. I’m really glad I chose Dominate Marketing, they are definitely the best marketing agency to work with.”

Juwon AJ

“Mateja has done wonders for us with SEO - lots more clicks leading to revenue from organic search growing by about 70-85% year on year. Additionally he has helped us with some Google ads campaigns and they really work really well. Feels like our website has grown into a proper digital asset. Speaking as someone who understands the basics of both SEO and Google ads and have dabbled in both, Mateja is actually a master of his craft, the things he does are beyond my comprehension and they work incredibly well. Highly recommend.”

Timofey Pavlov

“I've only been dealing with Mateja for a short time and he has impressed me with 'hitting the brief' and delivering some tangible results which I can only expect to improve as time passes, keep up the great work!”

Maurice Oteri

“I had a fantastic brilliant experience with Dominate Marketing. Helped solve all of my SEO problems which would likely results in a revenue increase of 200%. Thanks a lot!!”

Finn Cormie

“Fantastic service, Mateja did an amazing job with reworking our website. It now looks extremely professional and is set up to drive more traffic our way. We are looking forward to the next few months seeing the increase”

Shane Greenaway

“We’ve had a fantastic experience working with Dominate Marketing. After reaching out to multiple agencies, it was clear that Dominate Marketing stood out from the rest. Mateja offers unbeatable pricing paired with excellent service and expertise. It's evident that he knows exactly what he's doing, and we feel confident trusting him to deliver great results. We also appreciate his commitment to the long-term success of our business, investing his skills and efforts to help us grow. Mateja is responsive, hardworking, and a pleasure to work with. We highly recommend Dominate Marketing.”

Anna Lido

“The business name says it all, Dominate Marketing. Mateja and his team are experts in their field and it is so refreshing to finally find a marketing team that actually does what they say. Mateja has revived my website and ranked it much higher in a shorter amount of time. Thank you again Mateja.”

Alicja

“10/10 for Mateja. He's a pro at what he does, and there's no argument to be made there. He addressed our issue directly, offering honest and straightforward suggestions. It was a great pleasure working with him as he helped us generate more leads scaling our business even more.”

Unyte Management

“Mateja is very good at what he does. He is efficient, helpful and his service is full of value particularly given the reasonable price. I highly recommend relying on him to elevate your business' internet presence.”

Peter Fam

“We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.”

Sophie Bloy

“Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.”

Kevin Magee

“We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.”

David Sweas

“Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended”

Kiro Mladenovik

We Don't Compare. We Dominate

Why you'd be crazy to go anywhere else.

Low-cost vendors

Dominate.

Brand name agencies

Marketing Strategy

Templated, if it exists at all.

100% tailored to your specific firm and market. We show it to you and you approve before we start any work.

Could be templated, could be custom. Often, you'll never know until it's too late.

Legal Marketing Expertise

Little to none. Usually just starting out. And you're funding their education.

Over a decade of experience in marketing and over a dozen firms in your exact position.

Often high. Sometimes outsourced. Either way, you pay through the nose.

Implementation of the Work

Low quality. Almost guaranteed to be outsourced to VAs or AI automated with little oversight.

100% done by the founder and our trained specialists. We take total ownership over the quality of work.

Sometimes in-house, sometimes outsourced.

Point of Contact

Usually the freelancer. If they answer.

Direct contact with the founder.

Usually an account manager. Often get rotated.

Market Exclusivity

Likely none. Probably cold emailing your competitors right now.

100% exclusive. 1 firm per practice area per local market.

Could be exclusive, might not be. You might want to check.

Guarantee

Either none, or will have a crazy guarantee that they won't honor and you know it.

100% ongoing statisfaction guarantee, month to month. No questions asked.

Often none.

Price

Usually $1,500/month or less

Typically $4,000-$10,000

Often 5 figures or more.

Over a decade of mastery, leading the charge

Mateja Matic.

We don’t outsource. We don’t white-label. You won’t be dealing with some account manager.

You will be dealing directly with our founder Mateja Matic who has over a decade of experience in online marketing and has worked with over a dozen law firms to grow their intake.

Mateja Matic, Principal of Dominate Marketing

Total Exclusivity

One firm per market.

Only one firm can dominate. Therefore, we only work with one firm per practice area per local market. Once a market is taken, we turn everyone else away.

Our guarantee

100% satisfaction guaranteed.

We are so confident in our services that we offer a rolling 30-day 100% satisfaction guarantee on all our marketing services. If you ever think that we're not giving you absolutely everything we have, simply let us know, and we will refund the current month.

Intake

Book your Reality Check call.

In 30 minutes, you’ll find out exactly where you stand and what you need to do in the next 90 days to get the cases you want.

If you want to work with someone who’s going to take your business as seriously as you do, book a call now.